Newly Launched Daily Virtual Campaign Events Compound Trump Media Dominance

Tue Apr 7, 2020 AT 11:18 AM EDT

President Trump is launching a daily schedule of online campaign programming that, combined with daily White House briefings, is part of a double-barreled strategy to woo voters virtually after the coronavirus canceled live events.

The Trump campaign plans to broadcast one marquee event on its website and social media channels each day this week and nearly every Monday through Saturday in the weeks ahead. The programming is an acceleration of efforts to reach voters amid a public health crisis that grounded the president’s robust itinerary of stadium rallies and roundtables, as well as similar gatherings hosted by prominent supporters. 

This blueprint for aggressive virtual engagement is dovetailing with the nationally televised news conferences Trump leads from the White House almost seven days a week, during which he details the administration’s progress toward bringing the coronavirus pandemic to heel. Read Full Story

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